The endurance sports guru in our office, Ben is no stranger to endurance sports events, both as an organiser and a participant. Ben has completed and organised numerous ultra-marathons, marathons and multi-sports events locally and regionally since 2006.
Since 2013, he also started to immersed himself with planning and executing lifestyle and brand focused events.
Cycling, swimming and running is still an important part of Ben’s daily routine till today. However, more time has now gone to housekeeping, transport duties, spending time with his 3 kids and lover at home; as he strives for some sort of work life balance. “Every day may not be good, but there is always something good in every day”.
Being inspired by sports since young, Fiona joined the sports industry in 2004 as a marketer. At the age of 25, she became the youngest co-founder of Hivelocity, where she led the team in creating the Sundown Marathon brand and organised more than 40 mass sporting events in the region.
In 2013, Fiona then went on to start Imagine+ with the passion to create purposeful and impactful experiences for people. Fiona’s expertise is in the area of events management, experience ideation, strategic planning and brand activation. Her creative mind puts her in the integral seat in team brainstorming and conceptualising sessions.
Balance and wellness are important aspects of Fiona’s life. She is on the path of conscious living and believes in that it is a responsibility to be the best versions of ourselves.
We want to talk balance and wellness; but first, we walk the talk. We get our share of work-life balance, love our exercise and me-time; we recharge, and come to work energized, fresh and ready.
We believe in humanity and letting humanity permeate our work. We are not robots; we are personal and personable, and we want our clients to feel that with us.
Do headstands while thinking. Drink whiskey. Stretch. Watch TED talks. We imagine our ideal events and activations, and we work hard to realise those imaginations.
People and their stories inspire us. That’s why our work focuses on striving to create better experiences for all.
We’re on a journey to be more environmentally conscious as we figure out how to minimize waste in a way that makes sense (cents)! We are always thinking of how we can reduce our ecological footprint without compromising on the experience.
We constantly cast our nets out and scour the world for inspirations and ideas. We’re constantly reminded to keep our minds wide and open.
Those ideas need to turn into something. We engage in consumer and industry research, plan and work with our clients to customise event concepts that best suit their desires and objectives.
Ideas and concepts mean zero without good execution. We take into considerations the bigger picture, the consumer experience – it always boils down to consumer experience – as well as bringing our clients’ ideals as close to realisation as possible.